Dealer Partner Program
Equipment Dealer Financing Partners
We work with equipment dealers across California and nationwide to help their customers get financed fast. When your customer needs financing, we step in, handle the paperwork, and get them funded — so you close the deal and move on to the next one.
Who we work with
New and used equipment dealers across a wide range of industries — from construction and agriculture to medical, manufacturing, and beyond. Single-location shops, multi-location operations, and specialty dealers all welcome.
- Construction
- Agriculture
- Trucking
- Medical & Dental
- Manufacturing
- Landscaping
- & more — ask us
Don't see your category? We finance most titled and non-titled business equipment. Tell us what you sell.
How it works
You refer
When a customer needs financing, send them our way with a name and phone number. That's it.
We handle it — or you do
Hand the deal to us and we'll contact your customer, structure financing, and manage everything from application to funding. Want more control? Stay in the driver's seat and we'll work the deal alongside you.
You get paid
Dealer partners earn a referral fee paid at time of funding. No upfront costs, no risk, no paperwork on your end.
Program highlights
- All credit tiers accepted — including subprime
- ITIN borrowers welcome
- $25K minimum transaction
- Funding in as little as 2–5 business days
- No upfront fees to your customer
- Referral fees paid at funding
- Dedicated point of contact for all your deals
Dealer partner FAQ
Two ways to run a deal — fully managed by Northwood, or dealer-led with our support. Here's what's included either way.
- What happens when Northwood handles the deal?
- We take it from intro to funding. We call your customer within an hour during business hours, collect the application and stips, run credit, structure the offer across our lender network, present terms, e-sign documents, verify the equipment, and wire funds — typically in 2–5 business days. You get progress updates and a copy of the funded invoice. Your only job is to deliver the equipment.
- What does dealer-led look like?
- You stay the primary point of contact with your customer. We give you the application link, a direct line to your dedicated specialist, and live status on every deal. You quote, negotiate, and close — we handle credit, lender placement, documents, and funding in the background. Best for dealers with an F&I process or sales reps who want to own the financing conversation.
- Can I switch between the two on a single deal?
- Yes. Start dealer-led and hand it off if it stalls, or have us open the conversation and step in once terms are accepted. Just tell your specialist how you want to run each file.
- Does the referral fee change based on who leads?
- No. Referral fees are paid at funding on every approved deal regardless of who carried the customer through the process.
- Who talks to the customer about credit and terms?
- When we handle it, Northwood discusses credit, rate, and structure directly with your customer. When you lead, we coach you on the offer and stay off the phone unless you loop us in — your customer never has to know a third party is involved if you don't want them to.
- What do you need from me to get started?
- A customer name, phone number, equipment description, and price. Anything beyond that — invoice, photos, stips — we'll collect directly or walk you through gathering, depending on how you want to run the deal.
Become a Dealer Partner
Tell us a bit about your dealership and we'll be in touch.
Prefer to talk first?
Call (714) 679-8886 or email loans@northwoodcapitalgroup.com.